Enterprise Strategy Research Of Jihua (Jilin Chemical) Group Machinery Co., Ltd

Based on investigating and studying the basic conditions of Jihua (JilinChemical) Group Machinery Co., Ltd. and analyzing the outer environment andinner factors of the enterprise, summarizing the superiority and inferiority of JCMC,analyzing the challenges faced by JCMC, the article raises the development target ofJCMC, draws up a whole development strategy of enterprise, decides on the strategyof "developing all together with the chemical equipment and petroleum equipment,and developing the manufacture of complete sets of equipment step by step, doingour best to make the first class manufacture base of petro-chemical equipment".According to the principle of promoting equipment manufacture made by Chinesegovernment in relative policy of "vigorously developing old industry base innortheast of China." Also, the article makes the importance of strategy clear that is"speeding up renewing the inner equipment and production structure, makes thestrategy of "concentrate on the same target of low cost first", forms the frame ofdeveloping strategy as a whole for JCMC.By the combination of theory and reality, the article puts the theory of strategymanagement into the reality of the researching of enterprise strategy. Thoughenterprise strategy is a strategy system, I don't demonstrate it in details one by one,while only deeply researches a few specific questions exist in the weak points andalso need to be resolved quickly in the strategy of manufacture management. Thearticle shows clearly the orientation of the development of JCMC for next step, andpossesses a certain practical significance.