Making And Actualization Of Operation Strategy Of JURA Company Based On MG Environment

Management Game course ("MG" for short) is an international enterprise simulating business management project, hosted by Carnegie Mellon University, is an equivalent course of classical MBA students’ graduation dissertation. MG course provides a set of enterprise management simulating environment for MBA students, which is vivid and efficient, fully embodies the MBA education practical characteristic, through the actual training to strengthen the ability of the business management. In the course, five MBA students set up a management group responsibled for the3years of corporation operation, training strategic management thinking and various professional skills by the actual combats.The author was honored to participate in the2012Spring MG, and formed new management group of Jura wrist watch co., LTD. with other four MBA students, worked on the corportation operation. Jura is a global enterprise engaged in the wrist watch research, development, production, sales and service, including Nova&Super-Nova two series. I served as the Chief Operating Officer (COO), was responsible for the two brand’s production strategy and operation management work. This dissertation is based on the results of summarized and analysised for Jura’s production process2012-2014under the MG environment.This dissertation is based on three year’s production operation simulation, systematic studies in the process of Jura’s production strategy formulation, implementation, control and adjustment, and introducing the way to carry out the production strategy management under the corporate strategy, descripe the production design, development, cost, inventory, factory location processes.There are five chapters in the dissertation. Chapter1introduces the basic regulations and information of MG, Jura corporation, dissertation structure. Chapter2expounds the strategic management theory. Chapter3discusses the analytical process of production strategy2012-2014. Chapter4expounds the implementation process2012-2014. Chapter5presents the production operation strategy planning2015-2017.