Development Strategy Of XD Engineering Consultancy

Through the analysis of the opportunities and challenges existing in the external policy,economy,society and technology aspects,and adjusts and plans the future development strategy in light of its own advantages and disadvantages.Based on the theory of strategic management and the actual operation practice of the company,this paper studies the strategic planning of XD company.The purpose is to study how XD company can grasp policy,formulate strategy,implement strategy and deal with competition in the competitive market.This paper first studies the external environment of XD company,combined with the analysis of industrial structure and key success factors,industry competition pattern and main competitors,to determine the XD company facing the external opportunities and threats;and then from the company's internal XD the conditions,including the general situation of the company,the internal value chain,financial management,human resources,business management etc.by analyzing the advantages and disadvantages of XD company are summarized,Through SWOT analysis,SO strategy is chosen as the development strategy of the company,combined with the specific products for different regions share.The products of different business put forward different business development strategies(market penetration strategy,market development strategy,product development strategy,at the same time)Put forward the strategy of shaping the brand,building knowledge management system,marketing,human resources and enterprise culture,and formulated the implementation plan and implementation guarantee.