A Study On The Development Strategy Of GT Engineering Consulting Company

Since the new period,with the country's reform of the economic system,the construction of a service-oriented government,and the development of the engineering consulting industry has really entered the stage of marketization,various types of engineering consulting service agencies have emerged in an endless stream,on the one hand improving the overall service level of China's engineering consulting industry,but with it comes more and more intense competition.Therefore,to ensure that the GT engineering consulting company is not eliminated in the market competition and to improve market competitiveness has become a top priority for the company's development.It is hoped that through the study of this article,we can clarify all aspects of the company's development,and combine the actual analysis of the advantages of the company's development.Finally,on the basis of qualitative analysis and quantitative analysis,we propose a solution for the better growth of GT Engineering Consulting Co.,which will help the company's development and promote the company's continuous growth.This has long-term significance for the development of the company.In this paper,PEST analysis and Porter's five forces model for the external environment are analyzed,to clarify the opportunities and challenges posed by the external environment factors;Through the analysis of the internal resources and capabilities of GT Engineering Consulting,we have identified the strengths and weaknesses of the company's internal environmental factors.Using SWOT matrix lists GT engineering consulting firm program of alternative strategies,and explained the reasons for the final choice of differentiation focus strategy and establish strategic alliances,and finally put forward concrete implementation of the strategy and control scheme.