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Hunan Heaven Limited Development Strategy

Posted on:2011-02-26Degree:MasterType:Thesis
Country:ChinaCandidate:H P DuanFull Text:PDF
GTID:2199330335491107Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the rapid development of information society and National economy, information has gone deep into areas of construction and various industries. Information engineering supervision and consultation as a new service industries emerges.Hunan Tiandao Ltd (Hunan Tiandao is the Project Management Information Consulting Co., Ltd. for short) is a high-tech enterprise on information systems project management, project (investment) advice, investigation and designation of information system and engineering, and information technology services. In this paper, on the basis of information from investigation and collection of project supervision consulting firms, combined with the practical and the external environment of the company, the company's strategic research has been expanded. The purpose is:how to lead Tiandao Ltd Hunan to healthy, rapid and sustainable development through effective strategic management and avoiding weaknesses in fierce competition in the market. By extension, it can help other analogous firms'strategic development.First, opportunities, threats, strengths, weaknesses of Hunan Tiandao Ltd can be fined through relevant strategic management theory, tools and methods, and the internal and external environmental analysis. Second, a set of alternative strategic options can be matched by SWOT matrix analysis and SPACE Matrix analysis, then getting optimized set of strategic options, on this basis, it can develop the company's mission and get the direction for future, the third, according to relevant national policies and domestic and foreign environmental analysis, it can develop strategic objectives consistent with the company. After that, "two-step" strategy can been obtained with combination of strategy and corporate mission, vision, strategic objectives. Fourth, specific initiatives can be raised. At last, core idea of the process of risk prevention and risk prevention system has been proposed by analysis of risk identification.
Keywords/Search Tags:Information engineering, engineering supervision, engineering consulting, development strategy
PDF Full Text Request
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