| With the rise of domestic idol industry and the rapid popularization of mobile Internet technology,the scale of online fan community has achieved rapid expansion in recent years,and fan culture is also constantly enriched and developed.However,due to the irrational behavior of a small number of fans,coupled with the media's out of context and exaggerated reports,the public has a long-term critical and negative attitude towards fans.This paper takes the online fan community as the research object,and studies the formation mechanism,text production and interactive behavior of online fan community from the perspective of interactive ritual chain,combining with the behavior case of Zhu Yilong's fan community.Try to fully display the operation process of online fans community and the interaction between community members,so that the public can re understand the fans as a social group,and abandon the one-sided and extreme views of the past.Text symbol is the material carrier of fans' community interaction and communication.Text symbols are also called reproduction of idols by fans.Fans use text symbols to reconstruct themselves and reality.Text symbols not only belong to cultural capital,but also to economic capital and social capital.They transform each other to promote the production of meaning,and also create the rich illusion of commodity society.The fans community in the Internet environment can complete online and offline ritual activities through virtual body presence.Its communication significance to the fans community lies in the imitation learning,emotional connection and self-identity of fans to idols and other fans.The fans in the virtual community,affected by the overall environment,will unconsciously join in the activities of the community organization again and again,imperceptibly cultivating a sense of belonging and identity to the group and their own identity.Fans are the creators and disseminators of community culture.They produce various text symbols with their strong creativity and spread them to the outside world through assistance activities.Therefore,stars can gain fame and fortune,and fans can realize the positive value of being a "community of stars' destiny".Although the members of the fans community formed by Internet can not influence each other by living in the same physical space,they can share information resources,and different spirits and ideas can communicate with each other,which is the first condition for the formation of the virtual community interaction ritual chain.Members in the same community have a unified and unique name,and are bound bythe rules of the community.This is also the performance of fans' community's restrictions on "outsiders",which can make members separate from "others" and enhance their sense of self-identity.In addition to virtual physical presence and group identity,community members should also have a common focus of attention,so as to achieve the final element of the formation of the interactive ritual chain,that is,the sharing of emotional experience.However,the development of anything will not be smooth sailing,in its development process will encounter a variety of obstacles.On the one hand,the online fan community is booming with the strong creativity and productivity of fans,on the other hand,there are many out of control and irrational problems.The problems of language violence,blind worship,excessive consumption of fans' cultural development disorder,social norms and moral dislocation are all social problems to be solved.However,the development of fan culture in China started late.We can learn from the solutions of similar problems in foreign countries when we encounter difficult problems.Of course,we should also implement it on the basis of respecting China 's national conditions.Only by correctly guiding the development of fan culture can we effectively promote the integration of society,strengthen the stability of social system and improve the cultural diversity of our country. |
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