Research On Network Community Communication Of American Drama Fans From The Perspective Of Consumer Culture

Consumption Culture refers to the sum of consumption idea,consumption mode and consumption behavior in the course of material and spiritual production,social life and consumption activity.With the development of consumer culture in China,American TV fans' communication behavior in the network community has been influenced by consumer culture,showing new characteristics.The research is based on the 8th generation of "Closet Subtitle Group Zombie Fans" wechat group established by the fans of the US TV series "game of thrones",which ended in May 2019,by means of Participatory Observation and text study,this paper focuses on the development and changes of consumption patterns and communication characteristics of American fans in different time points,this paper is devoted to discuss the case of American TV Fan Community Communication under the influence of consumer culture supported by new media platform.In order to study the changes of the consumption patterns of American TV fans in different situations,this study first summarizes the current situation of the spread of American TV fans'network community,and combs the changes of the use of media in the process of the spread,from Internet forums to public social media,such as Tieba,Douban group and Weibo,to private social media,such as Qq Group and Wechat Group,the trend is from community to community.The communication types of American TV fans can also be divided into content consumption which focuses on the text itself,ritual consumption which focuses on the psychological experience,and emotional consumption which expresses the need by secondary creation.At the same time,inspired by the theory of Stuart Hall,this study points out that communication can be regarded as consumption in the context of consumer culture,and concludes three consumption patterns of American TV fans,it is to collect type consumption respectively,resistance type consumption and production type consumption.One of the reasons for this research is that game of thrones has its final season in April 2019,and the series that has been with us for eight years is coming to an end,after joining the "game of thrones" fan network,the researchers observed and sorted out the changes in consumption patterns of the "game of thrones" community in three time periods before,during and after the show aired,it is divided into three stages:Expectant Incorporation,crushing resistance and making up production,and the communication characteristics of the "rights-to-travel" community are summarized by reviewing the whole process of their consumption.As the spread of American TV series in China has become wider and wider,the influence and activity of the Group of American TV fans has also gradually increased,studying the spread behavior of American TV fans in the new medium of wechat group is helpful to provide research materials and evidences for the development of fans'research in the mobile network era,at the same time,it helps researchers to understand the relationship between American TV fans and consumer culture.