The Research On The Cultural Identity Of The Fans In The View Of Communication Ritual

This paper argues that fans gather together as a group or community to share information,to share their beliefs,which possesses strong motivation,participation and technical characteristics.At present,with the development of fans team,the identity of fans culture is becoming more and more apparent,which is paid more attention to by society and the media."Cultural landscape" of the fans let it have their own cultural system,and it is not a transient phenomenon any longer.What's more,it is seeking social identity actively when it finds its self-identity and group-identification.Based on the spread of ritual and social identity theory,the paper determines the fans subject of cultural identity,points out that the fans group characteristics,and explore the fans of the current situation of the cultural identity multiple value and the present problems existing in the fans group hidden from ceremony,media,communication and other aspects the influence factors of cultural identity.Furthermore,it put forward effective strategies for how to acquire more external cultural identity.In the groups of fans,the ceremony let its sense of belonging and identity get stronger,its behavior become normal,and ideas get sublimation.Therefore,it has been an important strength of social harmonious development.And fans by people in communication,interpersonal communication,organizational communication,mass communication,etc.or for recognition.In the process of the spread,fans will have a sense of ritual.At the same time,this article also believes that along with the continuous renewal of communication technologies,the fans are not"dumb white sweet"any longer because of larger play space,they can expand equal dialogue with stars or brokerage company to format power in network.For this reason,the network anonymity also contributed to the network violence and damage fans culture society were intensified contradiction.Therefore,the paper through fans themselves,the mass media,and social environment three aspects,to fans self-identity,group identity issues and get more social identity issue put forward effective strategies.The first one is that the fans strengthen their own media literacy to build an orderly meaningful fans culture world by rational use of media technology;Secondly,to implement the network real-name system,it is necessary for the mass media to transfer positive civilization and healthy values for the harmonious development of society;Thirdly,the relating social main should normalize media behavior,moderate propaganda ritual feeling,and promote communication effect with social responsibility so that fans get more sense of identity from the outside world and contribute to the development of the society.