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Presentation And Construction: A Study On The Media Dependence Of Young People In A Small Town In Kuaishou

Posted on:2021-03-17Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhuFull Text:PDF
GTID:2438330623472523Subject:Journalism
Abstract/Summary:PDF Full Text Request
Based on the internal and external factors,this paper uses quantitative research methods,focusing on the small town youth group dependent media performance,media dependence psychology and other aspects of several aspects,through the empirical analysis of 385 valid questionnaires,combined with the interviews of 20 small town youth fast-hand users,to verify the small town youth media appeal,spiritual satisfaction,media community,will and other effects on media dependence,and found that some small town youth(after 80)for material desire far greater than spiritual conversion,the specific conclusions are as follows:Small town youth media appeal and media dependence are positively related.The factors that influence the media dependence of small town youth include both the attraction of the platform itself to small town youth and the desire of small town youth self-presentation.Anxiety,loneliness,boredom and a series of psychological factors and media dependence show positive influence.The self-control ability of youth media in small town is positively related to media dependence.Mobile phones have been extended into a part of the body,and has greatly affected the town's youth normal life and study.The youth's thirst for spiritual and cultural life is positively correlated with material conditions.The trust degree of the small town youth to the platform is positively related to whether to consume on this platform,the recognition of the circle layer is positively related to whether or not to rely on the media,and some small town youth are more inclined to get the spiritual enjoyment from the line,and of the spiritual and cultural activities below the line is low.Finally,according to the above research results,we can find appropriate methods in the field of youth media dependence in small towns,put forward appropriate opinions and measures,and further present the complete portrait of youth media use in small towns in front of everyone.
Keywords/Search Tags:new urbanization, town youth, media dependence, kuaishou App
PDF Full Text Request
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