Research On The Youth Experience Design In The Brand Image Promotion Of Historical Famous Town

The historical name town is rich in tourism resources and high value of cultural relics.It is an important carrier of multi-regional culture and an important object of protection and development.Historical towns tend to have unique cultural landscapes and historical features,which are generally more well-known than the general towns.However,in current town f brand building in history,although it popularity,but no preference to its visitors and reputation is weak,for example,a historical famous town in the brand connotation on the refining of highbrow,often makes visitors feel the value of tourism resources,professional and strong,but popularity is poorer,it is difficult to understand,and lack of experience.At the beginning of the reform and opening up,China's famous town was once the main destination for people to travel,but with the Internet + under the background of economy,the demand of the tourists are no longer satisfied with traditional tourism mode,but the static view gradually transforms into a dynamic,and people pay attention to in tourism experience gained by the feeling,emotion and cheerful mood.They pay more attention to spiritual experience,and at the same time,the multidimensional media and artificial intelligence,"VR,AR technology" are being increasingly applied,and the design more needs to be integrated,comprehensive and interdisciplinary to cope with the tourists travel demand of diversification.China's tourism is in the golden period of development,and youth tourism gradually becomes the main force of tourism consumption,and it becomes a market group actively sought by various tourism destinations.But now it is the history of the town of youth for active selectivity and tourism experience satisfaction is lower than that of other groups,so the contradiction,often chooses travel destination is almost outbound travel of southeast Asian nations,or a line of urban tourism,such as Shanghai,Xian,Beijing and other places.To study the history of how the famous town core cultural value passed to the youth better,and to let youth in the process of tourism producepleasant emotional experience,this paper tries to help to enhance the brand image of historical famous town,and to help to promote history famous town of culture,also to improve the development of other industries.According to the theory of brand contact point communication,this paper tries to explore the core value of the brand.We should start with the relationship between consumers and brands.Therefore,this paper aims mainly at the brand knowledge,communication,tourism and other related theory as the foundation,through domestic and foreign outstanding case and social conduct on-the-spot investigation analysis,this paper focuses on the youth to the tourism of the entire journey feeling.before the young tourists in tourism and in the process of tourism,the key point of contact and tourism experience as a starting point for research,the author will combine the brand contact points communication theory with young tourists requirement types,and divide into tourism(unreal impression stage)before,in the process of tourism(real contact stage),travel(travel relationship continues phase)after three aspects,carried out on the town the brand image promotion design in the whole process of sectional study.At the same time,research on the consumption demand,experience demand,visual preference and other aspects of youth is carried out,and interdisciplinary research is carried out in combination with relevant knowledge of tourism psychology,marketing and other disciplines.Through the above research,we hope to explore new ideas and methods to promote the brand image of famous towns' the promotion in the experience of young tourists.