The Research On Reconfiguration Of Traditional Publishing Paradigm Based On Digital Transformation

The Internet is more and more prosperous and the digital technology becomes more and more developed.The type of digital publishing products that they have forced,represented by the E-book and intelligent mobile phone,is growing.It occupies and divides the traditional publication market constantly.Facing the greater concussion than ever,the traditional publishing industry make a positive response and an in-depth reflection,to promote the reconfiguration and to achieve transformation.The reconfiguration of Chinese traditional publishing is a process of gradual maturity.In this process,the gratifying results are constantly emerging.Furthermore,it have led to a proliferation of problems and obstacles.Therefore,drawing lessons from the successful experiences and analyzing the bottlenecks to facilitate the traditional Chinese publishing's reconfiguration and the development of digital industry,that was the wise thing to do.Based on the perspective of digital transformation,the paper is divided into five chapters to research the traditional publishing reconfiguration from different angles and levels.In the first chapter,integrating and combing the different studies which about the traditional publishing reconfiguration and the background,significance,research methods and innovation of the research are introduced briefly.The second chapter focuses on the analysis of the feasibility of the reconfiguration of the traditional publishing model,to define the traditional publishing,to analyze the connotation of traditional publishing,and to discuss the necessity and possibility of traditional publishing.The third chapteranalyzes the current situation,the insufficiency and the future trend from the macroscopic angle of view,which about the publishing industry administrative system,service system,intellectual property system and the personnel security system.The fourth chapter narrows the view angle to the micro level of traditional publishing paradigm reconfiguration.Combining with advanced digital publishing technology and successful publishing and reconfiguration cases,the publishing process is based on the traditional publishing process to carry out reorganization to discuss,such as topic planning,editing Printing,marketing distribution,profit model and so on.Through the case and data,present the present phenomenon of traditional publishing and reconfiguration in the process of the phenomenon,problems and development trend;The fifth chapter of China's traditional publishing reconfiguration made some suggestions.From the development of reading the market,innovative content resources,coordination of technology,personnel and management,the relationship between the perfect copyright management and actively extend the industrial chain and other four major aspects of the traditional publication of the process of reconfiguration which is worth learning and trying to experience and practice.