Investigation Of Chinese Traditional Books' Digital Transformation Path Choice

The definition of digital publishing for today's practitioners of publishing is not stranger. The digital publishing does not either mean content editing and publishing on the network directly, or refer to transform the traditional paper version into digital version. The real digital publication is a tool used for the digital three-dimensional mode of communication which is based on traditional resource.The development process of digital publishing in China is not long, but as a new publishing industry, related experts and practitioners were unexpected its fast growth rate. Digital publishing industry is developing worldwide. As China's policies and traditional publishing press reform, the digital publishing will play an important role. Chinese presses have almost recognized that, the integration of digital publishing and book publishing would bring dramatic change in our country. However, compared with Europe, Japan and other Western developed countries, our country still meet many difficulties, such as the interest balance, publishing model, unclear profit model, less digital methods during the whole published process, and even how to realize digital transformation of traditional books and so on.In my thesis, I used related theories of editing and publishing, information economics and industrial economics, such as PEST theory and the long tail theory. I analysis the digital publishing development status of our country in details, and I try to figure out the enter path for our traditional publishers access to digital publishing through analysis several American well-known successful book publishing group case.This paper adopts the method of data collection and in-depth interview by exemplification, data analysis and comparison. The research process, on the one hand concerns the information gathering, reorganizing and analyzing from the contents of books, collected works, reports and journal articles; on the other hand, contains the interview with the practitioners from some presses. Perception analysis and reason abstraction of the subject will be presented.