Research On The Digital Transformation Of Traditional Publishing

With the continuous development of digital publishing technology, the publishing industry in the world also ushered in their own spring. As the majority of the audience is no longer satisfied with the past a single paper medium, but more and more use of mobile phones, tablet PCs, e-book reader and other tools for online reading download or offline reading, and the formation of a A new reading trend. However, in China, the first publisher of digital publishing is the digital technology companies rather than the majority of publishing enterprises, which shows that most of our publishing enterprises in the technical disadvantage and relatively late start, so the digital publishing competition is particularly intense moment, How to grasp the opportunity to change their own deficiencies, while taking advantage of the inherent advantages to the industry based on the undefeated, for many publishing companies, especially for the traditional publishing enterprises, take the digital transformation of this road has become inevitable.This thesis argues that the traditional publishing enterprises as a typical object of study, analysis of its digital transformation process, to find its digital publishing in the process of transformation of the problems and deficiencies, from the traditional publishing enterprises in all aspects of the problem, The paper points out the correct path of the traditional publishing enterprises in the digital transformation: traditional publishing enterprise profit model, digital publishing technology personnel training, digital publishing, digital publishing, digital publishing, digital publishing, digital publishing, digital publishing, digital publishing, digital publishing, Copyright protection, digital publishing industry integration and development.