Research On The Development And Management Of New Products Based On Data-driven Convergent Media Broadcast And Control

In the background of today's economic globalization,technological innovation has become a necessary means for enterprises to survive and develop.The focus of market competition is the ability to develop new products,and the ability to develop new products depends on innovation.Therefore,the new products development is essential.Based on data-driven technology and Y Company's development of the convergent media terminal new products,this paper deeply analyzes the existing problems and puts forward new idea on it.Then,the process of development,advantages in market and construction of Research and Development Organization under this model are introduced in detail.And the effects of applying data-driven technology to the development of new products are analyzed.Eventually,this paper evaluates the effects of the data-driven technology to the development of convergent media terminal new products,and focuses on the benefits of Y Company's economic and social effects with applying data-driven technology.And Y Company's core competitiveness and industry leadership are amplified through new model.Therefore,this paper clarifies the feasibility and necessity of apply the data-driven-based model of new product development to convergent media terminal industry.