Product Development Based On Large Data Mining Technology

With the rapid development of Internet technology, big data mining has gradually become the focus of attention of the enterprise market operations. With big data mining technology as the representative of the new data analysis technology has become the major Internet companies to enhance competitiveness, to develop new markets, the weapon. While the telecom operators with massive data resources in the Internet business, under the impact of the traditional business shrink, the plight of the new business growth weakness. Telecom operators in order to get rid of the dilemma, began the transformation of the road to the internet. Telecom operators, the key to the transformation of the Internet, is the use of Internet thinking to develop products with market competitiveness, which has been the focus of enterprise management issues. And how big data mining technology into the product development process to enhance the competitiveness of products, there is still no mature solution, which is the actual problem to be solved in this paper.The innovation in product development methodology for starting point, in the discussion of the research background and the research significance, through a large number of data mining, and quality function related literature review, analyzes the current telecom product development mode and method, and combined with telecom business data operations and product development process in the existing problems and related solutions and construct a based on the data mining technology in closed-loop autonomous product development model. With the aid of large data mining technology, this model is integrated into the quality function deployment in the process of product development, and realizes the whole process management of product development process from requirement analysis to product realization. On the basis of, this paper to China Mobile's product development real data and process support, empirical analysis of the data mining technology of telecom product development process improvement, to verify the feasibility of the model of product development, provide practical examples for reference for the popularization and application of product development model.The conclusion of this paper shows that in the process of product development, the introduction of Internet thinking, will be big data mining technology and quality function develop organic combination, can effectively enhance the developed product quality and market competitiveness, provide a strong impetus for the transformation of enterprises in the Internet. It has an important significance for the industry, such as the telecommunications industry competition is very fierce, but also for other industries based on consumer groups, but also has a wide range of guiding significance.