Data Collection And Analysis Of New Product Development Model And To Achieve

Under the reality that global competition strengthens increasingly, the market research of new product is the important foundation of the product in development and expansion to business enterprise. The research matching new product development decision for the manufacturing industry of China supports theories and develops a software system for corresponding contain the count for much methods and the market foreground of the amplitude. The importance of market research in development of new product, have already got emollient annotation of much domestic and international experience and novella. The data collecting is the foundation and the key that the new product market studies a work with the analytical model research and the realization.This text is based on topic background as foundation, taking product development decision supported by the system model in manufacturing industry studying to development with software, clarifying to face to the method of [with] the product development planning support of the independent development. To market research of new product development, the key technique put forward a solution. Measure to position a technique with product to the customer, also gets an understanding a method definitely. Under the support of this topic, the design using calculator procedure language Java developed to take Chinese market as the new product of the background to plan a support system, the system mainly provides as follows function: The market information collections and scoop out, the market data analysis, product comprehensive evaluation.This text takes lessons and draws advanced experience from foreign business enterprise, studying and discussing the market research of e new product development, staging an implement a project, perfecting related market research model. The development and the market research of new product processes organic integration, putting forward a set of completing new product development, staging an implement a frame for market research, so to provide a dependable market analysis and make policy means for the concept design of the product .The whole frame includes mold pieces: The market opportunity identify, the customer measure, product fixed position etc. Thesis' put forward layering many scale and market analysis models with subdivide model for many scales network markets, that is more advantageous to catch a market opportunity and discover the market blank, so to adopt "the competitive advantage-market attraction" analysis matrix, in the meantime, it is basic means of the market choice, enriching many scales markets to further of theories with subdivide.The aspect of customer measures according to settling the principle of sex and metered research, has put forward a set of function strong questionnaire implement project: aiming at the product fixed position and the customer fixed position, putting forward factorization, the MDS analysis, gathering a type of analysis etc. many the scales statistics the method and the product development in the market research combine together of research method. For the country inside the new product development of the business enterprise provided the market research of a way of thinking with new market research and function very strong integrated network platform, asking for help the network tool to develop the market research realm to carry on in the new product once to try beneficially, and obtain better fulfillment result.