Research On The Market Development Strategy Of The New Business Of Guiyang Broadcasting And Television Network Co., Ltd. Group Customers

In the current global economic development context,the network information service industry is facing the fierce competition of other enterprises in the industry in homogenous business.At the same time,the emergence and rapid development of Internet online information services also gives the traditional information service industry Group customer development and market channel expansion have brought unprecedented pressure.Coupled with the rapid development of information technology,the network information service industry must also keep up with the times to seek sustainable development in the information age.In the process of running network information service enterprises,while providing good and innovative products,the Group's customer service is even more important.Especially under the premise that the current network information service products are not very different,the effective development of the group customer market is the core proposition of the current network information service enterprises to enhance their core competitiveness.Taking Guiyang Broadcasting and Television Network Co.,Ltd.as an example,it is a state-owned joint-stock cultural enterprise that integrates the province's broadcasting and television network and implements asset restructuring.At present,due to the lack of a scientific and standardized modern enterprise system,coupled with the long-term monopoly of corporate style,the management model of the center is the main one.It has not really established a customer-centered marketing concept.When opening up a new business market for group customers,it will inevitably derail the market and not really meet the needs of customers,which will affect marketing performance..Based on this,this paper takes Guiyang Broadcasting and Television Network Co.,Ltd.as an example to study the development of new business market of Guiyang Broadcasting and Television Network Co.,Ltd.Group customers,focusing on problem-oriented and suggesting countermeasures.Based on the methods of social investigation,case analysis and literature analysis,this paper analyzes the market development of Guiyang Radio and TV Network Co.,Ltd.with the help of macro and micro environmental analysis,and through the practice of group customer new business market development survey,it is mainly reflected in Guiyang Radio and TV Network Co.,Ltd.has insufficient customer service concept,has not established a scientific service management process system,has weak development and management of group customers under the new business model,and needs to improve its customer service capabilities.Market positioning,which is closely related to basic viewing services,value-added viewing services,data services,and program transmission industries,strives to become a "network information expert" for society,enterprises and people.According to the current theory of new business market development of domestic and foreign enterprise group customers,combined with the problem of the development of new business market of Guiyang Broadcasting and Television Network Co.,Ltd.,it is necessary to develop high-definition interactive user experience,build smart home ecosystem and build a large health service platform.In terms of other aspects,we will promote new product and new business development strategies;promote online and offline development strategies from the aspects of marketing strategy and experience stores;improve the Group's customer service management system,introduce and promote CRM customer relationship management system,and pay attention to customer differences.In terms of appeals and market value development,the Group's customer service management strategy was strengthened to enhance the Group's customer satisfaction.On this basis,Guiyang Broadcasting and Television Network Co.,Ltd.will start from improving the marketing organization,improving the quality of the group's customer service personnel,strengthening the construction of modern radio and television network corporate culture,and promoting the current economic and social development environment of Guiyang Broadcasting and Television Network Co.,Ltd.We will work hard to achieve good sustainable development efficiency,and draw lessons from and enlighten us on the development of new business market in other communication industry group customers in China.