Research On The Competitive Strategies Of Radio And Television Business Under 5G

With the development and progress of science and technology,mobile communication technology has brought great changes to people's production and life.With the maturity of 5G network technology and the spread of 5G commercial work,not only more 5G business market opportunities will be generated,the market space of network operators will be expanded,but also more fierce market competition will be brought.In this context,as a new entrant of 5G business market,how to use the opportunity of 5G license,combined with its own characteristics and market competition needs,to find the most suitable development path,has become an urgent problem to be solved.Therefore,the research of this paper has practical significance.Based on the opportunity that China Radio and television has 5G commercial license,considering the evolution trend of 5G communication technology at home and abroad,the characteristics of 5G three scenarios and the status quo of business application,this paper analyzes and compares the differences in business performance and 5G layout with the three major operators of China Mobile,China Telecom and China Unicom,in order to provide reference for China Radio and television to identify market positioning and formulate enterprise development strategy.Firstly,the paper analyzes the advantages and disadvantages between China Radio and television and other competitors by using the competitive strategy theory,Porter's five forces analysis model and SWOT analysis method,combined with the strategic development,organizational structure and business status of China Radio and television.Secondly,according to the influence of 5G on radio and television business and the development trend of the integration of existing radio and television business,it defines the 5G business of China Radio and television Main breakthrough points of the scene.Finally,the paper puts forward the 5G business competition strategy of China Radio and television from the aspects of product research and development,technology strategy,business development and value innovation,which provides decision-making reference for China Radio and television to expand 5G business.