Research On Publication Of Original Children's Literature Book In New Age

Since the new century,China's media environment has changed dramatically,deeply affect the development of the book publishing industry.Whether in the overall downturn in the book market or steady growth period,original children's literature book publishing have still been grown steadily demonstrating its unique vitality,become a stable power to promote development of book publishing industry,Original children's literature book publishing of new century take on a look of encouraging blossoming and contending of all,showing new features:serialization and branding has been highlighted,long dominated the bestseller list;picture books publishing have become a new bright spot,and to achieve a small number of outputs;children's best-selling authors focus on a handful of famous writers;many publishers enter into the field of original children's literature books publishing resulting in fierce competition;children's Publishing formation of the whole media industry business model,and achieved significant results;to speed up the the pace of "going out",total copyright output increased.However,there still exist a series of problems behind the booming market:original children's literature books are a little patchy in terms of quality;excellent writers of original children's literature books are very scarce;editors'planning function has not been fully reflected and;reader market development is inadequateand so on,these are the factors that hinder the negative of China's original children's literature publishing literature development process.To further enhance the healthy development of original children's literature book publishing industry,publishing relevant agencies must take the following measures to supplement and complete:by making forms and contents of books,we can consciously manage children's literature good writer resources,strengthen team construction of excellent children's book editing talents and use integrated marketing to promote publicity and book sales.