Research On Problems And Countermeasures Of Children's Toy Books Topic Planning In China Between 2008 And 2018

Children's publishing has always been an important part of book publishing in China.In recent years,following the vigorous development of children's literature,children's picture books,children's science popularization and other subcategories,children's toy books have emerged as a new form of children's publishing and won the favor of consumers.However,in recent years,China's children's toy books as a whole are still in the stage of introduction and imitation.Not only are there few types of children's stereo books on the market and their quality is uneven,but a few high-quality products are imported editions.There are fewer original children's toy books in China,and there are some problems such as the lack of Chinese characteristics in topic selection,the tendency of structural production to imitate and plagiarize,and the rigid and monotonous way of expression,which reflects the lack of basic and systematic theoretical support in topic selection and planning of children's toy books in China.The content of this topic is to clarify the specific definition and classification of toy books around the varieties of children's toy books that have appeared in the past ten years,and to introduce the current publishing situation of toy books in China.From the perspective of topic selection planning,this paper studies reader segmentation,content setting,form design,marketing planning and brand management.This paper summarizes the problems of insufficient original topic selection,limited content selection,low cost performance and insufficient marketing propaganda of children's toy books in China.Finally,it gives corresponding suggestions.The planning of children's toy books' topics should be based on children's psychology to carry out specific content planning and form planning.The choice,the quality of the binding,and the means of marketing and publicity should all take more thought.The full text is based on several cases of children's toy books.The main cases are Chicken Ball Series,Look Inside Series and Vehicle Moving Up.