An Analysis Of Intellectual Property Of China's Original Popular Science Books For Childrens

At present,intellectual property development has become a trend in the field of children's publishing.Traditional children's publishing houses and publishing institutions are trying to explore the effective path of intellectual property industrialization operation of children's books by virtue of their own high-quality content resources,and try their best to explore new business growth points in the pan-entertainment environment.In the face of this situation,developing high-quality intellectual property has become an effective way to quickly gather the audience and gain good benefits.From the book market in recent years,compared with other types of publications,children's publishing is the most dynamic category in China's publishing industry,among which,domestic children's science books occupy a considerable share of the market."Treasure Hunt in Greater China" is a series of works published by 21 st Century Publishing House in 2012.Up to now,27 volumes have been published and the series is still in serialization.The series has been developed into various forms of published works,including games,radio dramas,cartoons,cultural theme parks and other surrounding cultural and creative products.As the original children's popular science works in China,"Treasure Hunt in Greater China" series has sustainable development value and important market position.Based on this background,this paper tries to take the series of "Treasure Hunt in Greater China" as an example to put forward feasible suggestions for the IP development of the original children's popular science books in China.This paper takes the series of "Treasure Hunt in Greater China" as an example.Firstly,it sorts out the original domestic children's popular science intellectual property and sorts out the formation background of intellectual property.Secondly,it analyzes the development process of intellectual property formation of "Greater China Treasure Hunt" series from the initial stage,development stage and maturity stage.Thirdly,this paper analyzes the construction process and development status of the intellectual property chain of "Treasure Hunt in Greater China" series,and further discusses the reasons why this series of intellectual property can achieve good results.Finally,this paper analyzes the difficulties faced by the original intellectual property publication of popular science for children in China at the present stage,and analyzes the difficulties faced by the original intellectual property publication of popular science for children from the aspects of content,form and method.,knowledge dissemination and marketing channels,and from the upper,middle and lower reaches of the intellectual property industry chain put forward the development countermeasures.