A Study On Status Quo And Countermeasure Of Chinese Original Children's Science Books' Publishing

With the increasing prosperity and mature business model of the children's book market in China,more and more people have realized the importance of learning scientific knowledge and cultivating their scientific interest in the childhood,and the children's science books publishing model is gradually becoming diversification and systematic.This paper takes the the original children's science books as the investigative object,based on the2012-2016 original children's science books online bookstore Dangdang network's sales variety data,combined with the original children's science-related publishing research materials and statistics.This paper also makes systematic analysis of the development of the original children's science books in the past five years in china.On this basis,this paper discusses the existing problems and causes of the original children's science books in the current social environment,and puts forward some new countermeasures,and provide some reference for the research of the original children's science books.This paper is divided into five parts.The first part is the introduction,which analyzes the purpose and significance of this study,summarizes the research status,research methods and main innovations of this paper.The second part defines and classifies the original children's science books,and explores the advantage and prospect of the original children's science books in the current development of market environment.The third part studied the publishing profile of China's original children's science book,analysis the publishing characteristics of China's original children's science books from the book category,publisher,author group etc.The fourth part analyzes the existing problems of the original children's science books published in the brand of the books,the author's resources,the market development and the marketing propaganda,meanwhile,digs out the reason that press pursuit economic benenfits,digital publishing continues to develop,consumers are poorly aware of science book's reading.In the last chapter,the author puts forward some feasible countermeasures for the publication of the original children's science books in our country from the aspects of improving the quality of the book selection,cultivating the high quality author resources,deepening themarket development,and strengthening the multi-faceted marketing propaganda.