| In 2005,hunan TV's phenomenal talent show "Super Girl" was born.In addition to creating a group of idol that have remained influential to this day,the show has also spawned a large following of idol,known as fans.With the rapid development of new media,various kinds of idols and idol groups are springing up like mushrooms,and the number of fans is constantly growing,with fanatical new forces sweeping across the country.Fans have not only become a phenomenon in the process of globalization in China,but also a cultural mode and a driving force of economic development in China,and become the target of media,humanistic observation and scholars' tracking research.2018 is the first year to develop the "nurturance" idols.In April,tencent video's self-made idol "cultivation department" variety show "creation 101"became a hot Internet hit.In June,in the final episode of the show,"rocket girl 101",a group of 11 idols voted by the audience,made its debut,which was wildly sought after by young people."Rocket girl 101"is different from other idol groups.The debut opportunity of their,completely in the hands of the majority of the audience,relying on the thinking of new media,for fans to create a "face-to-face idol" opportunity.In the program,the fans vote online.After forming a group,fans come into contact with their idols by participating in their idol's public performances,meetings and other activities.After participating in the activity,they further deepened their attention to idols through a series of social platforms such as Weibo,WeChat and Tieba.Idol and fans are interdependent unity,fans need spiritual sustenance,so idol came into being.Idols need attention,so fans grow.What kind of interactive mechanism is behind the interdependence between idol and fans?How fans realize their own identity and the identity of the group in this interaction is the focus of this article.In this paper,fan culture is taken as the basis for research,and fans of"rocket girl 101" are taken as the research object.Through in-depth interviews and observation of the interaction to analyze the fans of the "nurturance" idols.Firstly,the author will make a systematic analysis of the significance and value of this topic,and sort out previous scholars'relevant theoretical researches.Then,the author will take "rocket girl 101" as an example to analyze the"nurturance" idol in the new media era,the emergence of "nurturance" mode of fans and the reasons for the popularity of "nurturance" idol.Next,the author analyzes the behavior characteristics of the "nurturance" idol's fans.In the last two parts of the article,the author combined in-depth interviews with rocket girl 101 fans to analyze the construction of fan groups and identity issues.Fans in the online fan groups constantly realize their own identity and group identity. |
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