Research On The Phenomenon Of "Internet Public Opinion" In The Post-truth Era

Since the advent of the post-truth era in 2016,the term "post-truth" has been frequently used as a proxy for bad media.With the advent of the era of new media technology empowerment,the general public has been given more opportunities to voice,which has promoted the rapid development of we-media public opinion.The public is more concerned about expressing their emotions.In the post-truth era,the phenomenon of "emotional public opinion" is greater than "fact authority" and "online public opinion" has emerged.In this study,document analysis,case analysis and other methods were used to analyze the formation,performance,causes and countermeasures of "online public opinion" phenomenon in the post-truth era.Research shows that the formation and development of "online public opinion" is closely related to the development of "we media".Due to the change of media communication environment,the formation of "we media" public opinion has affected all aspects of society.Network public opinion is through public opinion between the parties,the spread of public opinion and audience interaction,public opinion is the use of the convenience of the media and other social networking platform,using people sympathetic,confusing,fabricating facts,deliberately fomenting public make irrational behavior of public opinion,causing false news and inversion "public opinion",etc.The emergence of the phenomenon of "network public opinion.The phenomenon of "online public opinion" is the result of the comprehensive effect of common factors such as culture,media,society and audience.Social transformation leads to unbalanced development and the generation of "stereotype".The prevalence of consumerism culture makes the public care more about their own emotional vent,immersed in "entertainment to death";The advent of the era of technology empowerment gave the "posttruth" the soil for germination.The lack of media literacy of the audience makes it unable to rationally participate in public opinion events.In short,in the post-truth era,facts and truth give way to popular positions and emotions.Generally speaking,the author believes that the phenomenon of "online public opinion" should be dealt with rationally.On the one hand,although it has caused adverse effects on the society and the media environment,it is helpful to promote the restoration of the truth and reveal the deep social problems.On the other hand,the emergence of "network public opinion" should be reflected,and corresponding countermeasures should be taken to avoid the causes of "network public opinion".