Analysis Of The Influence Of "Post-truth" On The Network Public Opinion Propagation

Government regulation,technology,capital,and social changes often become the driving factors for the formation of a new ecological pattern in the media industry.And the arrival of the "post-truth era" is the result of the combination of these factors.The post-truth originated from the western politics,that has already crossed the political sphere and entered the field of news communication in the process of development.The post-truth is fundamentally the natural presentation of public opinion in the web,and is a representation of public sentiment on social media under internet technology.The media empowerment,the discourse distortion,the concealment of technology-driven truth,the lack of public trust,the media alienation,and the collapse of facts have become the causes of the post-truth.In the post-truth context,the media reports,public opinion and policy discussions are completely decoupled,the assertions,lies,and jokes become the normal expressions of the post-truth era.The post-truth becomes a new paradoxical ecology,which is compatible with the structural transformation of the public opinion from the traditional to the mobile internet.The typical features of the post-truth are "the emotion is in the front,the truth is in the back;the cognition is in the front,the truth is in the back;the prejudice is in the front,and the objective is in the back".The post-truth challenged the ecological environment of network public opinion,and it had a profound impact on the dissemination pattern of network public opinion.In the post-truth era,the elements of network public opinion have lead many changes,the public opinion field has turned from the public sphere to the irrational space,the main body of public opinion has shifted from the elites to the "Phantom of the Public",the object of public opinion has shifted from objective facts to concealed narratives.In the post-truth era,the interaction of network public opinion presents a mixed,disordered,low-definition process,opinion leaders turn to new opinion leaders,the self-organization of the group forms a network community with multiple centers.The spread of online public opinion has shown a clear tendency with emotion.In several different stages,such as the network public opinion's information form,the opinion form of network public opinion,and the behavioral representation of network public opinion.The propagation of network public opinion in the post-truth context is bias obviously.This article is divided into four parts,the full text uses "post-truth" as the entry point for the article,"The influence of the post-truth on the spread of online public opinion" is the subject of research which throughout the text.The first part is the introduction to the article,this paper makes a comprehensive analysis of the"post-truth"about the research background and the research status at home and abroad,it clearly presents the research's methods and innovations.The second part regards the"post-truth" as a new phenomenon of the network public opinion ecology that under the new communication pattern.The "post-truth" is explained in detail from the connotation,existence forms and causes,pointing out that the "post-truth" is a new ecology of the network public opinion in communication pattern.The third part analyzes the manifestation of the network public opinion communication in the post-truth era.It is believed that its manifestation are embodied in several aspects such as the generation elements changes,the process of communication and the bias of communication in the context of post-truth.The fourth part is the conclusion part of the article.It proposes how to strengthen the guidance of network public opinion from the aspects such as strengthening news verification,promoting media integration,and improving public literacy in the post-truth era,and formed a general summary of the article.