Research On The Reverse News And Guidance Of Public Opinion In The Post-Truth Era

In recent years,as new media becomes more and more developed and mature,“reverse news” has increasingly become a common phenomenon.On the one hand,as the development of themselves more about the public explore,care more about and require more for themselves,they become increasingly active in participating in social affairs,everyone is potential in producing,transmitting and interpreting news.On the other hand,in order to seize the opportunity and make a stir,the media always publishes some news reports on social platforms without any investigation.As the false information pervade and sway people,the “truth” is replaced by “post-truth” ultimately.Therefore,facing the complicated public opinion surrounding,it is very important for us to find the effective way to guide the public when giving their opinions.In this paper,the author chooses typical reverse news cases from 2014 to 2018,basing on which the reversion of public opinions are analyzed.Targeting at current complex public opinion situation and the “post-truth” era background,as well as combining the existing reason of reverse news and typical features of its subject,object,noumenon and public opinion atmosphere,the author puts forward guiding way of and specific methods to reverse public opinions on news in the “post-truth” era from the influences it has to the development of the society,media and individual.Reverse news is not a temporary phenomenon happening at certain stages,and in the post-truth era,if the “sensibility above reality” concept exerts a continuous impact,due to which the public opinion upsurge emerging will not disappear in a short period of time.Therefore,researches on the public opinion roots and guidance of reverse news have their real meaning and are helpful for.