Research On The Reversal Of Internet Public Opinion In The Post-Truth Era

The post-truth era is a new word,a new social phenomenon,which has appeared in the field of political science or sociology in recent years: people are more inclined to resort to emotion than to look for the truth.The reversal of public opinion is also a new word in the field of journalism communication or public opinion in recent years.It is of special significance to solve the public opinion reversal event and put a healthy and benign public opinion ecology into the study of the lyric reversal phenomenon.This paper screens out 30 representative reversal events in the three years from 2016 to 2018 as a case study.Try to analyze the current situation,causes and influences of network reversal events in the context of the truth era,and then propose solutions.First of all,from the perspective of the post-truth era,the lyric events that are prone to reversal are moral ethics,public,rich and poor,and reverse discrimination.Then,the Wanzhou bus crash is selected as a specific case study.To reveal the path of public opinion development;Secondly,from the perspectives of communicator,message,media,message and feedback,it analyzes the reasons for the reversal of the post-truth era.In the dimension of communicator,it innovatively proposes the investigation of news and investigation reporters' ruin reversal,Frequent reversal has important implications;Thirdly,it analyzes the impact of the resurgence of the post-truth era,mainly because of its negative effects,leading to cyber violence,reducing the credibility of the media and the appeal of opinion leaders.Although the reversal of grievances can somehow force the truth of the incident,In the process,the audience pays attention and emotional costs,so the positive impact is negligible.Finally,from the three dimensions of audience,media and government,some strategies for resolving the online reversal of events in the post-truth era are proposed.On the one hand,the media must strengthen the guidance of public opinion and allow different views to be presented.Adhere to putting authenticity first,the audience should improve media literacy and strengthen the awareness of the legal system.The government should play the role of new media for government affairs and improve the spokesperson system.