Study On The Generation And Purification Mechanism Of Network Irrational Public Opinion In Post-Truth Context

In recent years,in the frequent hot public opinion events,the irrational tendency of network public opinion has become more and more prominent.The impact of the post-truth has made the network environment of our country more complicated and disorderly.Dominated by emotional transmission characteristics of the emotional impact and even distorted the facts,rumors,prejudice,strong emotions tend to be constantly in the process of network transmission amplifier,emotional public easily to the extreme,even directly lead to negative public opinion trend and social anxiety scores and even resorted to network violence,had a direct impact on the social public order.The current strength of irrational online public opinion is closely related to the changes in the network communication environment,so it is necessary to put it in the context of post-truth to re-understand,in order to guide the public and public opinion to return to rationality.The research takes the event of " the suicide of a female doctor in Deyang " as the entry point,supplemented by current hot public opinion events,to deeply explore the generation and purification mechanism of online irrational public opinions in the context of post-truth.The network irrational public opinion presents the characteristic and so on emotion,one-sided,dynamic;The generation of network irrational public opinion is not simply emotional intensification,but has its internal mobilization mechanism,which is influenced by many factors such as communicator's induction,media technology,audience's information choice behavior and interpretation ability,and emotional tendency.The purification of network irrational public opinion includes the self-purification mechanism of public opinion and the guidance of external forces such as the government and mainstream media.Emotion is the biggest variable in the irrational public opinion,but it is not the opposite of truth.