| In recent years,in order to pursue audience rating and economic benefits,the introduction of foreign popular programs has become the mainstream,but the introduction and imitation of a large number of programs has brought homogenization,excessive entertainment and other disadvantages.In 2011,the state administration of press,publication,radio,film and television(sarft)issued a "entertainment restriction order" to regulate it,at the same time,the social from all walks of life to the requirement of TV entertainment programs are also put pressure on entertainment must ascend style,based on this,excessive entertainment and homogeneity oriented program production is difficult to continue,have to actively to be near the main melody to circumvent administrative controls and elite critical pressure.However,what is unusual is that outdoor competitive reality shows,as one of the entertainment programs,have ushered in rapid development under the pressure of regulation.Apart from the fact that it is more in line with the entertainment attributes of the market and the public,an important reason is that such programs can transform themselves in time and convey the program significance close to the mainstream ideology by virtue of the discourse construction of the main melody of the programs.This paper takes the outdoor competitive reality show as an example,focusing on the three programs "running man","extreme challenge" and "great challenge" as the research text.With the help of fairclough’s three-dimensional discourse analysis framework,this paper analyzes the discourse construction process,social and historical intertextuality and the relationship between power and ideology of the program from three aspects of text practice,discourse practice and social practice.In addition to the conclusion,this paper is divided into four parts.The preface of the first chapter focuses on the research background and the discrimination and research of related concepts,and clarifies the real development situation of outdoor competitive reality shows in China and the reasons for their adverse growth under the circumstance of limited entertainment.The second chapter analyzes the specific text of entertainment programs,mainly from its narrative strategy,theme selection and program elements to analyze the construction and performance of its thematic discourse,and takes the specific programs of "running man","extreme challenge" and "great challenge" as examples.The third chapter mainly analyzes the reasons andpractices for the construction of the discourse theme of outdoor competitive reality shows,and I find the reasons for the construction of the theme discourse of outdoor competitive reality shows including both external coercive pressure and their own initiative.In discourse construction,inserting social and historical texts into the program text is the main way to construct the discourse of the theme.The fourth chapter focuses on the analysis of the social environment,differentiating and analyzing the game relationship between culture,power and ideology behind the discourse construction of the main melody of outdoor competitive reality shows,as well as its influence on the discourse construction. |
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