| Competitive reality show has been stick to simple program form and content which had brought a moment of relax and laughter to the public, forms of program varies from outdoor checkpoints wins the award to teams between cities’ game contest to star diving competition,showing a trend of full of variety. The program update rate is also getting more and more frequent, which makes the innovation of TV industry on the competitive reality show is more and more urgent. But the ratings of the competitive reality show never had been higher than other types of reality show, such as talent show,the parent-child type reality show,life service reality show.The high ratings of Zhejiang satellite TV’s “Running Man” has gained great attachment to TV industry on competitive reality show. Therefore, the various provincial satellites TV launched their own competitive reality show, It is a time that competitive reality show showing a flourishing trend, and obtained the good results.This study has made a clear definition for “ reality show ” in competitive category: the show contents competitiveness, like sports, games, or other forms of games. Th e participants voluntarily join the competition in a set situation by recording form and artistic processing.After make a clear definition, this study divided the reality TV show into two ways:1. as a participant classification, can be divided into the public participate and stars participate;2.as an athletics content classification, competition can be divided into three categories: challe nge competition, sports, games.The competitive reality show can be divided into four stages. The first three stages is to public participation mainly explore the trial stage, with water checkpoints based local production stage, with the stars involved in the early stages of development. The three stages of the competitive reality show itself exists shortcomings such as single program form, lack of subject fan effect, simple programming, lack of deep value view, no program brand value and others. These shortcomings limit the development of the competitive reality show.As soon as the broadcast of Zhejiang satellite TV’s “Running Man ”, it set off a newround of competitive reality show wave, to achieve a new breakthrough of the competitive reality show, this article was detailed analysis "Running Man” as an example of competitive reality show new breakthrough.First of all,“Running Man”the use of narrative strategies to enhance the conflict.Secondly, in the late stage of the“Running Man ”production, editing program and meticulous and exquisite packaging increases the show elegant and attractive.Thirdly, in terms of value orientation, “Running Man ”is to enhance their sense of social responsibility, guide the mainstream value and skillfully the integration of history,culture, social value and the Personality Orientation in a game.Finally, “Running Man”matches the Zhejiang satellite TV channel brand strategy, and promotes the further development Zhejiang satellite TV channel brand strategy. “Running Man ” also launched the same movie in theaters and hand tour of the same name, “Running Man ”which made it an entertainment IP, and gained higher scores in the operational aspects of the extensive entertainment IP. |
