The Innovative Turn To The Main Melody Of Outdoor Game Reality Show Go Fighting

In recent years,as reality TV programs have been welcomed in the market,major television stations have introduced mature foreign programs into the country by purchasing copyrights in order to achieve higher audience viewing figures and economic benefits.A large number of imported programs have caused the serious phenomenon of homogeneity,and the fierce market competition also make these programs tend to be vulgar,excessive entertainment and so on.The state administration of press,publication,radio,film and television began issuing "cutback on TV entertainment" in 2011,and until the "innovation orders" issued in 2016 formed a complete control system for reality TV shows.Based on the supervision of the state power and fierce market competition,the main melody discourse system is integrated into the production of programs become the common choice for all TV medias to carry out the reality transformation and innovation.This choice which is the current TV media faced self stringent control measures.The outdoor game reality show is one of the most popular reality show types.Compared with other types of reality shows,it has two characteristics: the main content of the program is competition,and the field of the program is mainly outdoor.This paper takes the representative "Go fighting" in such programs as the research object,regards reality shows as the discourse events and cultural phenomena that observe the current social culture and social reality of our country.Based on fairclough's three-dimensional discourse analysis theory,this paper makes an in-depth analysis of the relationship between the construction and presentation of main melody discourse,expression of meaning,power and ideology in the innovation transformation of the Go fighting from three dimensions: micro,medium and macro.In fairclough's three-dimensional discourse analysis model,the first dimension is the practical level of text analysis of specific discourse texts.This article takes 2016 as the dividing line of the "Innovation Order" issued by the state administration of press,publication,radio,film and television and divides the "Go fighting" program into two periods before and after the transformation of innovation under external policy intervention,and selects the programs in the top twelve of the ratings in the two periods for comparison.Taking the Scene Function Model as a supporting point,,and setting five variable quantities:the number of scenes,the length of the scene,the kernel function scene,the satellites function scene,and the traditional cultural type.Use the film pull method to convert all sample programs into data encoding and input to SPSS for T test and statistical description to compare the two-stage programs,so as to see in which aspects of the main melody discourse construction and presentation in the process of innovation and transformation of "Go fighting".The analysis results show that the program of the latter period fits the spirit of the times in the theme arrangement,promotes the positive energy of the society,and conveys the meaning of the main melody in the narrative strategy by controlling the main plot,slowing down the narrative rhythm,and solidifying the program flow.Add more Chinese excellent traditional cultural elements to the program production,and focus on conveying the national spirit and cultural characteristics behind the culture.The second dimension is the discourse practice analysis of the innovative transformation of the main melody of the program.In this part,this article attempts to start with the dynamic practice of discourse,focusing on the intertextuality perspective to explore how the discourse text of the main melody of the program is produced,spread and constructs meaning in both synchronic and diachronic aspects.The third dimension is the macro level of social practice analysis of the innovation and transformation of the main melody of the program.This part mainly starts from the social background.The research finds that the mainstream ideology is caught in an identity crisis,the national attention is diverted due to the slowdown of domestic economic growth,and the subtle influence of foreign culture is the social context of the main melody discourse construction of "Go fighting" in the latter period.The main melody discourse of the program also reflects the realization of the coexistence and integration of multi-discourse in the non-political entertainment products,and the injection of the main melody discourse realized the confluence of the packaged mainstream ideology and entertainment meaning.