Research On The Design And Application Of Enterprise Competitive Intelligence System Based On Big Data Platform

With the rapid development of Internet information technology and the arrival of big data,the Internet is gradually replacing the traditional channels for information acquisit io n and has become an effective way for companies to quickly obtain competitive intellige nce information.The current competitive intelligence system can no longer meet the needs of companies.How to extract valuable intel igence information from vast amounts of network information,and how to provide timely,accurate,and effective business intelligence to enterprise decision-making levels is of vital importance to the development of the company.In the era of big data,enterprises are increasingly demanding for competitive intellige nce based on big data.After reviewing and analyzing domestic and international literature on big data and competitive intelligence systems,this paper summarizes changes in competitive intelligence work under the big data environment.And related issues,proposes to rebuild a set of enterprise competitive intelligence systems that can collect,transmit,store,process and analyze data and services in real-time over the Internet based on the Hadoop Big Data framework.It can not only improve the service efficiency and quality of corporate intelligence work,but also reduce the cost of the company.Moreover,it is of great significance for enterprises to establish a competitive strategy,gain competitive advantage,and enhance market competitiveness.In this paper,the enterprise competitive intelligence system under the large data environment is the subject of research,and the current competitive intelligence department Based on the in-depth study of the implementation mode of the unified enterprise,the paper analyzes the model of the enterprise competitive intelligence system based on big data,discusses the feasibility and function of its implementation,and probes into the applicatio n of big data in the enterprise competitive intelligence system.The four subsystems of the enterprise competitive intelligence system based on big data platform are: feasibilit y information,information collection subsystem,information preprocessing subsystem,intelligence analysis subsystem and information service subsystem.And through the China railway construction of competitive intelligence system based on big data as an example,to provide support for the practical application of this system.Finally,the shortcomings of this study and the future research trend are analyzed.