Research On The Design And User Requirements Of Shopping Website

With the emergence of electronic commerce, shopping website graduallyappeared in people’s life, more and more people began to participate in onlineshopping, types and manifestations of shopping website also gradually enriched, smallbuttons to automobile, barter to trade in virtual items, from low-end to high-endmarket, online shopping, showing a diversified development trend hitherto unknown.Shopping website home page as a shopping website portal, in B2C mode is most usersdo shopping for the starting point, high exposure rate website home page bymerchants of more and more attention, for the problem of online trust once existednow without too much to explain, emerge in endlessly shopping website and user thegrowing demand for shopping, behind rising sales, also gives rise to many problems.Shopping websites in order to achieve the balance of resources integration,resulting in response to user demand, is convenient for people to a better life, maketimely adjustment according to the needs of users, the online shopping website iscritical. But the reality is: information display, not exquisite arrangement, only tomarketing attitude.In this paper,8foreign and domestic large shopping website as an example,respectively on the module, module, layout of the spacing between words and pictures,the proportional relation between each part of the use of color, color characteristics,font color and so on the selection of the analogy analysis, pointed out the differencebetween domestic and foreign development of shopping website, especially for theimportant module search function are discussed and studied. Combined with theassociated with age, gender, regional users shopping on differences in behavior anduser’s use habits were surveyed and analyzed a series of.Through to the domestic and foreign shopping website system analogy and totarget the use habit of the user and the demand for research, the domestic shoppingwebsite should balance the relationship between marketing and user experience inhome design, to establish a long-term cooperative relationship with the user, shoppingwebsite should be combed their product line, create a website a balanced marketingand user experience of home design. At the same time enhance site design features,now shopping website has gradually to standardization forward, designhomogenization will only aggravate the vicious competition, shopping website tobreak through a tight encirclement, maintain the shopping website long-term healthydevelopment, we must strengthen the design features its own website. Pay attention touser personalized design, understanding and respect for every visitor, personalized design is also the site and user communication is very good, can bring a bettershopping experience for the user.