A Visual Study On The Interface Design Of Intelligent Phone Shopping Application

With the steady growth of global economy, popularization of smart phone and flourish of online shopping and applications of smart phone has become a new tool which help companies benefit faster. Under the background of market economy, enterprise must be synchronized to the society for sustainable development. The fast development of telecom technology, as well as the raise of 4G technology, lead to the blossom of the internet. Users prefer more on mobile applications.A great number of users claim that they never turn off their cell phone. A part from sleeping, working and eating, they spend most of their time surfing the internet via smart phone. Their daily behaviors indicated that people over rely on smart phone. Compared to traditional way of web surfing, smart phone is more convenient, which makes smart phone a round-the-clock network device. How to have the mobile application installed and kept in users’ phone is a difficulty for most of the merchants. This article mainly focuses on discussing the interface of mobile shopping applications, meanwhile, made some in detailed discussions form both theoretical and practical aspects.Starting from the user experience, the article firstly introduced the theories about the usability of mobile shopping application, providing the research with theoretical references. Then the comprehensive analysis of the application interface was conducted to figure out the current problem that affect the online shopping and to find out the interactive factors that influence user experience. The way to make these factors serve the design of the application interface was also discussed. Some generic principles and methods of design were concluded. Thus, a series of design methods for promoting user experience was figured out and it finally can be used in designing more humanized mobile shopping applications.