Research On The Corporate Culture Of FD Wind Power Energy Co., Ltd

As an important measure to enhance the core competitiveness and accelerate the effective development of enterprises,the construction of corporate culture has been widely used in various industries and fields.The construction of enterprise culture is not limited to the targeted construction of enterprise culture,but more importantly,how to promote the solid implementation of enterprise culture in the enterprise.As a state-owned wind power company,FD wind energy co.,ltd.introduced corporate culture in early 2010.Throughout FD wind energy co.,LTD.,building enterprise culture development course,although has begun to take shape,but with institutional reform,the structure of the leadership change,personnel changes,exposed a series of problems in the development of your company,to fall to the ground and put forward the strong requirement of enterprise culture,as a result,FD wind energy co.,LTD.,in urgent need of the enterprise culture problems effectively in the process of ground investigation,to find a solution to the targeted measures to promote the enterprise culture of solid ground.In the use of research methods,this paper chooses literature analysis,case analysis and questionnaire survey.This paper describes the implementation of corporate culture of FD wind power energy co.,ltd.from the perspectives of cognitive level,emotional level and behavioral level,and investigates the existing problems in the implementation of corporate culture at these three levels.Based on dynamic development,people-oriented,mix,and the principle of everything from set out actually,this paper respectively from the cognitive level,emotional level,behavior level put forward feasible enterprise culture be born optimization measures,to clean the floor enterprise culture barriers,solve problems,promote enterprise culture takes root,boosting enterprise strategy implementation,eagerly anticipates the enterprise sustainable development.