| With the increasing globalization of the economy,the global competition of enterprises has become increasingly fierce.In order to enhance the competitiveness of enterprises,various new management tools and management models are constantly emerging.Since the 1980 s,corporate culture as a new management model has attracted increasing attention from companies around the world.According to the theories and practices of developed countries,especially the excellent companies in the United States and Japan as representatives,building a strong corporate culture is an important guarantee for enterprises to achieve long-term foundation.Many outstanding Chinese companies have also begun to realize that through the construction and innovation of corporate culture,they have indeed played a role in strengthening the quality of the enterprise,enhancing the corporate image,enhancing corporate cohesion,and ultimately enhancing the competitiveness of the enterprise.This paper takes W power plant as the research object,and uses the diagnostic tools of corporate culture to conduct a diagnostic analysis of the enterprise.It was found in the diagnosis that the W power plant has relatively complete hardware and equipment,but its strategic management ability is relatively poor,which is mainly due to the lack of talents in this area;the communication and cooperation between various departments of the W power plant are relatively close,and the quality of the department’s management staff is relatively high.High,stable internal control level;W power plant attaches great importance to the training of talents,and has introduced many excellent talents in the process of continuous development;W power plant employees do not have a deep understanding of the spirit of the company,and most employees only know the corporate philosophy.The development direction of the company is not well understood,and the company has not formed a relatively complete value system.In response to these problems,the author finally proposed that the W power plant should be based on the principles of systematic,strategic,and creative cultural construction.CCB has a set of cultural systems suitable for corporate development strategies.The cultural system must include both internal and external aspects.The cultural connotation of the company,secondly,the unique characteristics of the company’s foothold in the industry.The corporate culture construction of Wpower plant is divided into four aspects: spiritual culture construction,institutional culture construction,behavior culture construction and material culture construction.The innovation of this article is mainly manifested in the application of corporate culture diagnostic research methods to diagnose the current status of the corporate culture construction of W power plants,combined with the development trend of the world’s power industry and the inherent requirements of the development and reform of Chinese state-owned enterprises.Development strategy,and put forward corresponding countermeasures and suggestions for corporate culture construction. |
