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Study On The Expression Of Culture In Contemporary Enterprise External Space Landscape Design

Posted on:2014-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:M Y MiaoFull Text:PDF
GTID:2252330425482732Subject:Art of Design
Abstract/Summary:PDF Full Text Request
With the coming of economic globalization, Chinese enterprises like bamboo shootsrising around the world after a spring rain. Under the development of enterprises to enterthe unprecedented active stage, more and more enterprises become the intermediate force ofsocial development. While the corporate landscape is an important carrier of enterprisedevelopment is also more and more attention from the society. Good corporate landscapeconstruction is not only plays a positive role in enterprise development and corporate imagedisplay, also has an important role on the construction of ecological civilization city.With the change of people’s ideology, people developed from single material needs todiversify the spirit demand direction. Culture gradually comes under attention from all walksof life. In the case of the enterprise development and construction, culture gradually occupiesan important position in the enterprise construction. Excellent enterprise culture is theaccelerator of the development and the core competitiveness of enterprise development. Butthe landscape as the physical form is the most direct communication and expression ofexcellent enterprise culture.In this paper, according to the development status of China’s contemporary enterprises andpoint at the expression problems of enterprise culture landscape design in our country, thepaper the enterprise culture as the object of study. In the hierarchical structure of paper, thepaper is divided into six chapters to discuss the enterprise cultural expression in landscapedesign and the research methods. The specific content of each chapter is:The first part is introduction. This part describes the research background, the research goal,the significance, research contents, research methods and research framework of the thesis.The second chapter is a comparative study of contemporary enterprises at home and abroadlandscape development. Through the research on the current situation of domestic and foreignenterprises and landscape development trend of development, summed up the foreignenterprise development advantages as well as China’s business landscape constructionproblems, and then to study the unfolding to pave the way.The third chapter analyzing the enterprise landscape types and the landscape culture expression of elements. This chapter through analyzing the enterprise landscape types and thelandscape culture expression of elements, summed up the characteristics of the enterprise inlandscape design. At the same time provide the theoretical basis for the expression of the nextchapter cultural ways and specific corporate culture expression.The fourth chapter is the expression way of enterprise culture in the landscape design. Thispaper study respectively from the meaning of cultural expression, cultural expression of theprinciple and cultural expression methods. Through the three aspects of research to sum upthe new way of expression method, enterprise culture landscape planning in our country.The fifth chapter is a practical case study, by studying on the specific case, to use the newmodes and methods of the cultural expression to the actual case.The last part is the conclusion, through discussing the thesis, concluding the innovationpoint of the paper. And put forward personal views on the current corporate cultureexpression in landscape design problems.
Keywords/Search Tags:Enterprise, Enterprise external space landscape, Enterprise Culture, The expression of culture
PDF Full Text Request
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