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Research On Corporate Culture Management Of Jiangsu Tianqi Group

Posted on:2019-08-16Degree:MasterType:Thesis
Country:ChinaCandidate:H LuFull Text:PDF
GTID:2392330596961520Subject:EMBA
Abstract/Summary:PDF Full Text Request
Tianqi Group,which was originally reformed as a public construction team in a hometown town,has no perfect enterprise management system and no awareness of building core enterprise culture.The most common thing in the construction of enterprise culture is to be formalized,go through the market,lack of internal spirit of the enterprise,and be overwhelmed by people,seriously affecting the development of the company.In the process of studying corporate culture,literature research method is used to determine the research direction of the subject,collect,identify and collate the literature,grasp the current research situation,and seek the theoretical basis of new viewpoint solution research from the previous understanding.Combining comprehensive analysis with logical induction and theoretical research with empirical analysis,this paper carries out the spirit of positive study of Natural Science in the study of social phenomena,proceeds from experience,adopts the means of procedural,operational and quantitative analysis,and combines the current corporate culture construction cases of well-known enterprises at home and abroad to study advanced classics in depth.To make the research reach the level of refinement and accuracy.The construction of enterprise culture will help the development of enterprises.The application value of this paper is mainly through the study of the enterprise culture of Tianqi Group,to find the problems existing in the construction of the group culture,and put forward solutions to the problems.Enhance the employees' awareness of corporate culture,improve the team spirit of employees,and put forward suggestions based on corporate culture,providing a reference for research in the field of corporate culture and team building.To guide the management of production,operation and management of enterprises.
Keywords/Search Tags:Enterprise culture, culture construction, value cultivation, enterprise spirit, enterprise image
PDF Full Text Request
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