Research On Marketing Risk Control Management Of NF Concrete Company

Driven by the increasing demand of the real estate market,the concrete industry,as the basic industrial raw material of the real estate industry,develops rapidly.However,the rapid development of the industry also brought various risks and uncertainties,in these factors,a risk factor is to be reckoned with in the marketing,marketing is make profit as the ultimate goal,in the concrete industry marketing risks as business pressure and gradually broke out,the concrete industry in recent years the marketing risk research also got the favour of scholars.This article analyzed problems of NF concrete company's marketing risk,through the NF concrete analysis of the company's marketing management problems,it is concluded that the NF concrete companies in all sorts of problems exist in the process of marketing risk management,and can according to the characteristics of the NF concrete company proposed targeted measures to effectively solve the problem of NF concrete company's marketing risk,promote the NF company marketing level and performance of concrete improve effectively.The research conclusions of this paper mainly include three aspects: first,clearly defined the connotation and characteristics of concrete industry marketing risk;Secondly,I have a clear understanding of the current situation of NF concrete company's marketing risk management,and have analyzed the internal and external risk factors of NF concrete company's marketing in detail.The research results show that: In NF concrete company marketing risk management in six first-level indicators of maturity,marketing risk management strategies and risk management ability the two indicators of maturity is the highest,reached 0.244 and 0.241 respectively,shows the NF concrete company's marketing management strategy has been effectively,and can make strategic review and improvement,and marketing personnel's professional knowledge and risk measurement method has a greater degree of ascension.NF concrete risk factors and logistics company in the customer loss risk management maturity is very poor,0.09 and 0.11,respectively,for both risk involving external factors,therefore,NF concrete company in terms of external factors control ability has yet to be further promoted,other indicators of maturity in terms of basic maintain relatively balanced posture.Thirdly,the marketing risk management ability of NF concrete company is evaluated on the basis of maturity model.The results show that the marketing risk management level of NF concrete company is at the top level,and there are some deficiencies in risk concept,strategy and the ability training of marketing personnel.Fourthly,it puts forward the optimization countermeasures of NF concrete company's marketing risk management from the aspects of strengthening the marketing risk management concept,perfecting the marketing risk management system of NF concrete company,perfecting the marketing risk management flow of NF concrete company,and perfecting the organizational structure of NF concrete company's marketing risk management.