SYNERGY HANIL Research On Cor Porate Marketing Risk Control And Management

Speed gradually along with the economic integration,foreign economic more and more open,more and more fierce market competition,and enterprise risks everywhere,the pressure of competition is becoming more and more big,the Chinese economy put forward the "made in China" to "Chinese wisdom",as an indicator of economic manufacturing put forward higher request,Manufacturing industry also faces risks resulting from the various aspects of the situation changes,will face the diversification of risk,among these risk factors,one of the important factors is the marketing risk,the risk of marketing in the manufacturing industry may change as the business gradually revealed to a full-blown,eventually lead to the risk of enterprise marketing was not controlled effectively is facing the survival crisis,In view of the problems existing in the marketing process of enterprises,the corresponding solutions are given to ensure the stable development of enterprises.This paper analyzes the marketing management problems of SYNERGY HANIL Company,and concludes that SYNERGY HANIL company has many problems in the process of marketing risk management,and can put forward targeted measures according to the characteristics of SYNERGY HANIL company,so as to effectively solve the marketing risk problems of SYNERGY HANIL company.Promote the healthy and sustainable growth of risk control and marketing performance of SYNERGY HANIL company.In this paper,risk assessment is carried out in different links according to enterprise management,risk prevention is comprehensively carried out,marketing risk mechanism construction is well done,and marketing risk is controlled.Firstly,the connotation and characteristics of manufacturing marketing risk are clearly defined.Secondly,the current situation of marketing risk management of SYNERGY HANIL Company is clearly recognized.And detailed analysis of SYNERGY HANIL a marketing company’s internal risk and external risk factors,and the fuzzy analysis of SYNERGY HANIL a company’s marketing present situation carries on the analysis,it is concluded that the SYNERGY HANIL co.,LTD.Is a typical components supporting manufacturers,the market is highly dependent on the European and American customers,and marketing of the main target customers are mainly concentrated in the field of 3 c consumer goods,This situation has potential marketing risks for SYNERGY HANIL company.In this paper,by studying the marketing risk of SYNERGY HANIL Company,we can broaden new industry marketing channels,help SYNERGY HANIL company better avoid marketing risk,and lay a foundation for SYNERGY HANIL company’s healthy and sustainable development.