Research On The Development Strategy Of ZR Gas Company

As an important part of industrial basic raw materials,industrial gas products have been widely used in metallurgy,chemical industry,aviation,aerospace,electronics,new energy and other fields.In recent years,Chinese industrial gas industry production technology,industry institutions and market demand and other contents have been developing with the development of this field,and have gradually entered a new era of intensive development.ZR gas company is a specialized industrial gas production enterprise.According to the actual development of the enterprise,it is urgent to formulate a practical and effective development strategy,so as to enhance the core competitiveness of the enterprise,occupy a place in the increasingly fierce market competition,and fully realize green and sustainable development.This paper takes the Hohhot ZR Gas Corporation as the object of study,using PEST anlysis and the Michael Porter Five Forces model to analyze the external environmengt of the company and explore the opportunities and challenges faced by the company.Analyze the internal environment of the company with the method of resouyce and capability analysis,and get the advantages and disadvantages of the company.Finally,through the SWOT Matrix,we get the strategic alternatives,and finally choose the integrated development strategy and the competitive strategy combining cost leadership and centralization,and implement the development strategy through the gas business and liquid business.At the same time,it provides guarantee for the implementation of the company's strategy from three aspects: the adjustment of organizational structure,the optimization of functional management and the construction of culture.Based on the application of strategic theory,data analysis of related industries and the test of work practice,this paper puts forward the development strategy of ZR gas company.On the one hand,it can provide reference for the management of ZR gas company to make strategic choice,so as to seize the strategic development opportunity,avoid external threats,give full play to their own resources and capabilities,and realize the sustainable development of the company;on the other hand,it can provide reference for the management of ZR gas company Other companies in the same industry provide theoretical reference and practical guidance in the face of new competitive environment and development strategy.