Research On Development Strategy Of Jinan XMD Glass Company

Enterprise development strategy is of great significance to the long-term development of enterprises.It can not only expand the thinking and practical experience of development strategy for small and medium-sized enterprises in China,but also avoid immeasurable losses caused by blind development to the company.At present,the state actively encourages and supports industrial transformation and upgrading,and the development environment of the glass industry is more fair,transparent,balanced and healthy.Meanwhile,the glass industry is also faced with problems such as narrow financing channels,low industrial concentration and slow development of enterprises.Jinan XMD glass co.,LTD.As a small and medium-sized manufacturing enterprises,was founded more than 10 years of professional glass deep-processing enterprises,the development has been slow,income is less than 5% in recent years,is in a backward state of industry,the company not only is more representative,but also conforms to its own development needs,the need to study and formulate enterprise development strategy,to better safeguard the stable development of the enterprise.This paper adopts the case study method to study jinan XMD glass company as the research object to analyze the enterprise and formulate the development strategy.It mainly analyzes the internal and external environment of the case enterprise,and puts forward the development strategy in line with the industry background and the actual situation of the enterprise.Study found that jinan XMD glass company is currently in good policy environment,the huge market demand environment and industry development opportunities,but also has the opportunity,such as policy support,demand potential but with the matching is,the stronger market competition situation and industry environment by developing resistance,promotion enterprise cost risk,low entry barriers threat.Relations and internal environment,especially in organizations is relatively strong,has the certain historical background,it brings to the enterprise the guarantee of quality and technology,with the advantage of low cost of employees’ psychological contract,at the same time,also has a strategic disadvantages such as weak,enterprise culture lag consciousness,thus we have focused on the development strategy of growth,and further subdivided into mainly market penetration strategy,cost leadership strategy is complementary strategy,taken from the organization’s management mechanism,financial capital,human resource,corporate culture and management guarantee measures of risk assessment,thus promote the strategy implementation.It is hoped that through the research on the strategic construction of jinan XMD glass company,it will be helpful to the future development of the company.It is also hoped that it can provide some references for other glass processing enterprises that are implementing or are about to implement the relevant development strategies,and promote its application in the development of the industry.