Research On Development Strategy Of JEJ Company

Under the background of increasingly fierce competition in sports fitness equipment market,promoting the optimization design of enterprise development strategy is the basic guarantee to improve enterprise market competitiveness and promote enterprise development.This paper takes JEJ Company as an example,with the help of literature analysis,case analysis,induction and deduction,discusses the environment,advantages and disadvantages of JEJ Company's development strategy design,and carries out development strategy selection with the help of expert evaluation method and QSPM matrix.In this paper,JEJ company is selected as an example to discuss and analyze its development strategy.It has a direct practical significance to guide the optimization design arid implementation of JEJ company's development strategy.Through the research of this paper,we can see that:first,in the current macro-policy,economic,social and cultural and technological environment,it can promote the design and implementation of development strategy for fitness equipment sales enterprises;the current competition within the industry will further intensify,in the marketing,the bargaining power of buyers is higher than that of suppliers as a whole,but in the threat of alternatives and suppliers bargaining power.Fitness equipment production and sales enterprises also have advantages.Secondly,the internal cash flow,asset-liability ratio,financing ability and human resource status of JEJ company are all beneficial to the design and implementation of the company's development strategy,and the advantages and opportunities of the company are also the mainstream.Thirdly,JEJ's optional development strategy includes SO strategy,WO strategy,ST strategy and WT strategy.Among the four main alternative development strategies,the SO strategy scored 2.57 points,which was higher than the other three.Therefore,in the choice of JEJ company's development strategy,SO strategy-growth strategy should be selected.That is to say,taking advantage of its own advantages and external opportunities to implement the extended development strategy,so as to continuously enhance the market share and sales volume of products and create greater value for shareholders.Fourthly,the implementation of JEJ's development strategy should focus on the following aspects:strengthening the implementation of competitive strategy,strengthening the implementation of marketing strategy,and strengthening the implementation of brand strategy.The assistant measures to implement JEJ's development strategy include:promoting the adjustment of organizational structure,strengthening the construction of human resources team,establishing and perfecting the system,and shaping the corporate culture,etc.Finally,this paper summarizes and prospects the full text of the study.