Research On Development Strategy Of SL Company

With the rapid development of China’s economy,the market scale of industrial gas in basic industries of the national economy is increasing year by year,and it plays an increasingly important role in the national economy.With the upgrading of industrial gas demand structure,China’s industrial gas industry production technology and industrial structure are also seeking transformation and upgrading to adapt to the changes of market demand.As a professional industrial gas production enterprise,SL Company urgently needs to formulate a development strategy to adapt to the market in combination with the enterprise background,so as to promote the sustainable,rapid and healthy development of the company.Based on the in-depth PEST analysis of the internal and external environment of SL gas company,on the basis of comprehensive evaluation and research,and according to the advantages and disadvantages of the company,this paper formulates the competitive strategy of "large-scale of bulk gas and research and development of special gas" by using SWOT analysis,and deeply cultivates from single gas to high-precision special gas,Implement development strategies to meet the needs of customers at different levels.At the same time,the five aspects of basic management construction,new project construction,product marketing planning,technology R&D system construction and the establishment of human resources system have become effective measures for the support system of sustainable strategic development.By combining the historical background,industry development trend and strategic research theory of SL Company,this paper puts forward the development strategy of SL gas company which is different from other companies.