Ninghua Mansion Old Vinegar Packaging Design

Ninghuafu vinegar is a century-old brand of Shanxi vinegar.Although Shanxi ranks first in Shanxi Province,enterprises need to update product types and redefine brands if they want to develop.Moreover,Ninghuafu brand itself also has a series of problems,so brand re-shaping is particularly important.There are inextricable relations between brand marketing and packaging design: marketing means can affect the form of packaging,packaging design also indirectly affects the brand operation.Therefore,the packaging design of Ninghuafu brand is very necessary.Design is also changing our lives.People are more and more enjoying the wonderful feeling and cognitive sense brought by visual novelty.The task of packaging is to attract the attention of potential buyers.It is because of the design that can catch the eyes of consumers that the value of branding products can appear.Packaging always arouses consumers’ attention to product value through repeated publicity and brand remodeling,which can stimulate their repeated purchasing desire.Packaging design can also make the product stand out from the same kind and make the product more brand-oriented.This design is to rebuild the old vinegar brand of Ninghuafu and engrave the old vinegar brand with the impression of younger.Give local culture to brand emotion and make culture youthful.This paper tells the story and emotion of packaging brand from three aspects of graphics,structure and materials,makes the changes that Ninghua Prefecture and even its counterparts haven’t made,expresses the positioning and properties of different products through different manifestations of structure and different manifestations of materials,and plays with various possibilities of aged vinegar.