The Packaging Younger Design Research

With the increasingly sophisticated business platform and market competition intensified,China's tea sales into a more competitive environment,and now China's tea consumer groups are increasingly aging.After investigation,tea packaging is young,convenient and healthy concept is an important factor affecting young people on the level of tea consumption.This paper analyzes the current situation and the problems of tea packaging in China,and analyzes and explores the main problems and strategies of how to solve the problem of tea sales into the young market.The first chapter is mainly to clarify the current tea market and tea culture in the promotion of bottlenecks,young groups of tea recognition and love degree,will become the future of tea industry opportunities and challenges.At present,due to the cumbersome brewing process,as well as tea sales,packaging grade differentiation,and tea culture propaganda caused by the side effects of young people and the distance between the tea drift away.However,although the problem,but also for the future development and innovation clear direction.And there is sufficient data and reason to show that the packaging of tea,just in innovation and promote the promotion of tea culture among the wave,play a role in fueling.Coupled with the continuous improvement of the electricity business platform,the young group of tea on the degree of concern to enhance the trend of tea packaging of the younger,has become the key to the urgent need to focus.The second chapter closely related to the requirements of the young tea packaging in the first chapter,the three aspects of the tea packaging of the young innovation,the most important is the packaging design,visual expression of the younger,and in the understanding of the recent Design trends on the basis of some of the specific details of the design were discussed for the subsequent design practice to refine the requirements and operational guidelines.In addition to visual performance,the young tea packaging should also be more convenient,more healthy two directions to spend more thought,more couples,but also greatly enhance the attractiveness of the young people.The third chapter is mainly "not tea" brand connotation of the interpretation,and the specific analysis of the design.Meticulously expressed in the design look forward to reflect the brand concept,and to promote more young people love tea,tea culture to understand the brand vision,and the full effect of the design results.The fourth chapter summarizes the core view of this article,that is,"the impact of the purchase of tea packaging to the image of the young people," the creative logic,as a reference for future creation,as well as some suggestions for the relevant practitioners.Before the creation of thinking,creative thinking,as well as the actual operation to overcome a number of difficulties,have benefited me a lot.Hope to have more opportunities in the future to participate in similar research and exploration.