The Research Of The Upgrade Strategy Of Employee Engagement Of X Group Nanjing Branch

Employee engagement has been a hot topic in domestic and foreign scholars research,it is an important measure of employees work attitude and behavior standard,at present,the enterprise managers also gradually realize high engagement of employees can bring better performance to the company,has a team of highly dedicated staff is the most fundamental enterprise competitive advantage.However,research shows that the overall level of employee engagement in China is generally low at present.Studying the employee engagement in local enterprises and finding out the root cause of low employee engagement has become the most concerned issue for more and more enterprise managers.X group Nanjing branch is a typical Chinese private retail enterprise,which also has the problem of low level of engagement.Therefore,it is of practical significance to explore the influencing factors of employee engagement in the company,understand the deeper reasons for the low employee engagement in X group Nanjing branch,and then put forward a plan to improve employee engagement in the company.This article through extensive a lot at home and abroad about engagement and human resource management literature,the concept of employee engagement,structure,influence factors and the summary and analysis on the measuring tools,etc,and on the basis of the definition for employee engagement;Then,according to the actual situation of X group Nanjing branch,the employee engagement questionnaire for the enterprise was developed and the reliability analysis was conducted.Secondly,this paper analyzes the problems and influencing factors of employee engagement in X group Nanjing branch,and provides the basis for the next step to formulate the employee engagement promotion strategy.Again,in view of the state of X group Nanjing branch engagement,may from the emphasis on staff training and career development planning,efforts to promote management level,build perfect incentive system,create a "people-oriented" enterprise culture and so on several aspects put forward specific improvement scheme.Finally,in the conclusion and prospect part of this paper,the research conclusions are further summarized according to the research content of this paper,and the limitations of the research are explained one by one,and the future research direction is prospected.This article helps to broaden the research perspective of employee engagement,employee engagement to entity retail industry research to provide a local case reference,enriches the theoretical research in the field of the content.This study will also help to improve employee engagement in Nanjing branch of X group and provide some reference for the human resource management of the company.