Study On The Marketing Strategy Of Da Zhouy Power Supply Company Issued A Network Environment

In the modern enterprise system,our power marketing model is more simple, yet build a modern power system marketing model,the lack of market knowledge and management awareness of the power of marketing. Our country’s existing regional grid is composed of small grid multiple network formation,Electric power marketing agency is only responsible for the region’s electricity, and Fee-based Businesses,This business model called "small marketing",Also known as the traditional marketing mode。Power Marketing for the development of enterprises and economic efficiency is essential. However, some companies do not realize the long-term effect of power marketing management for enterprise development,while the lack of power industry objective understanding of the market situation,eventually leading market position fuzzy power companies,power marketing management level is low adverse consequences. With the gradual development of the network and a variety of convenient use of the network brings to the residents’ living, e-commerce will become the core driving force of the human world of information and the development of network economy, and will trigger a huge transformation in human society, economy, politics, life and production of culture and education, bring human beings into the network economy for the development of characteristic information the times. In this context, the power supply enterprise must in the network environment, make full use of network characteristics, To build and perfect the necessary information system of marketing system in the network environment,As the electric power marketing information system(CIS)、Customer relationship management(CRM) And the electric power demand side management(DSM) system etc. Modern power network environment to build "Mass marketing" instead of traditional "Small marketing" of the marketing system. Auxiliary enterprise decision management in order to better, conform to the development of the times,adapt to the times suited to their development to develop electricity Internet marketing strategies in order to improve the service system,while increasing market share and reduce service costs through the convenience of enterprise network services, provide strong support for the development of enterprises.Based on the marketing and network marketing situation analysis of Florida Power Corporation,Florida tries to specific cases by the Power Supply Company ’s analysis found that the Power Supply Company marketing issues and explore future developments for the Power Supply Company ’s marketing strategy,how to build a network marketing system is mainly to enhance the competitiveness of enterprises. For the analysis of this issue, this paper uses a case study approach, literature research methods, according to a multidisciplinary analysis found the problem, the idea of a study to solve the problem.Through research and analysis,we found that network marketing is the integration of electric power resources to achieve systematic system of network marketing, creating brand value of the network through the network, in order to achieve the overall business objectives and services. And under the guidance of this idea, Nevada Power Supply Company for the marketing situation has developed appropriate network marketing ideas designed from the price mechanism of power products, sales price, network information service, and so provide some suggestions. I hope you can explore this mode of selection and construction of electric power enterprises marketing tool, especially in the construction of a network marketing system to provide some guidance and advice.Finally, analysis of the text of the power companies hope to inspire innovative power marketing ideas. Establish a sales and marketing ideas, respect for market rules, for the user’s needs, understand the current situation of the electricity market, to make optimal power marketing strategy. At the same time, to adjust the related marketing strategies based on customer demand, to achieve market power marketing, information technology and services and excellence. To keep the country according to local conditions to introduce advanced marketing concepts to create service-oriented and user-friendly electricity marketing.