County Tourism Development Under The Global Tourism Point Of View

Beginning in 2015,especially since 2016,"Comprehensive Tourism"has become one of the hottest vocabulary of the domestic tourism industry,a variety of theoretical research and practice,such as the rapid rise of bamboo shoots after a spring rain.Comprehensive tourism has become China's tourism industry in the "new normal" and"supply side reforms" keywords,the National Tourism Administration has named a two batch of "the construction of comprehensive tourism demonstration area" unit 500,Wulian county was selected in 2016.County development can be traced back to the spring and Autumn period at the beginning of the county,beyond the geographical administrative units,is a vector space of economic,cultural and social activities.After 30 years of development,the county tourism economic development in China has made great progress,plays a prominent role in the industrial structure optimization and adjustment of economic structure,increase revenue,improve the quality of life of employees etc..In the comprehensivetourism demonstration zone in Wulian County in the background,this study is of great significance for the exploration of Wulian county tourism economy sustainable development,also has certain reference value to Rizhao City and even the National County Tourism Economic development.This thesis consists of five chapters,including introduction,comprehensive tourism.from the perspective of the county tourism.development theory,Wulian countytourism industry condition analysis,comprehensive tourism from the perspective of Wulian county tourism development path,the conclusion and prospect.The development of the comprehensive tourism is the inevitable choice of enhancing the competitiveness of Wulian tourism,Wulian tourism attraction is to enhance the major initiatives,the development of the comprehensive tourism is the urgent need to increase the pulling power of Wulian tourism,but also to enhance the comprehensive performance of Wulian tourism economy.The development of Wulian tourism to implement the comprehensive strategy,mountain and sea linkage strategy,"Tourism+"strategy,regional strategy and ecological tourism strategy combined the five strategies,the first,second,third and tourism industry convergence development,around to eat,living,travel,shopping and entertainment tourism elements,adhere to "Tourism +,road,the tourism industry was established as the power point and core fusion point,the future development of industry in Wulian,the realization of "industry" and "all"participation.In the comprehensive tourism development under the background of the development of the background analysis of Wulian county tourism as an example,analyzed the Wulian county history,natural factors,human factors,environmental factors,tourism resource elements,determine the principles and purpose of the development of comprehensive tourism,the design way of Wulian county tourism planning.Wulian County Development Strategy for Rizhao City comprehensive tourism development to establish a model,in the realization of "rich tourism city" provides a reference.