Discussion On Tourism Development Mode Of Xiangyin County From The Perspective Of Comprehensive Tourism

Comprehensive tourism is a new direction to the modern tourism development,it meets the overall trend and the whole regular pattern of the world tourism development.Li Jinzao,a director of National Tourist Administration,who first proposed that comprehensive tourism as a development strategy in the National Tourism Work Conference 2016,during our country's tourism new development period.In the background of our country's tourism transforming and upgrading,and the supply side structural reforms,comprehensive tourism is an inevitable trend to adapt to the optimization for resources,services,platforms,management and interests.Theoretically the academic research on comprehensive tourism has expanded its depth and breadth.The number of studies in the literature is increasing.Practically if we want to push comprehensive tourism forward,our executants need to come from the grass roots,and the executive area must be a unit in the administrative divisions.So this study is guided by the concept of comprehensive tourism,based on county area as a unit.I explored the tourism development pattern that it is under the view of comprehensive tourism in Xiangyin county.Firstly I analyzed a background in the macroscopic atmosphere to set the goal and meaning for research,then established a theoretical base for this study via the tourism systemtheory and the path relying--creating theory.and smoothed the related research headway of comprehensive tourism and county tourism developing pattern,and formed a whole system so as to give a valuable model or a reference for the subsequent research.Secondly I summarized its characteristic,developing rules and the sum of exploitable elements by smoothing and comparing the concept of comprehensive tourism.I tried to build the DSR(Driving-Status-Response)model as a trigger for comprehensive tourism development.Again,analyzed the situation of the existing tourism development in Xiangyin county.Firstly I analyzed the 13 th five-year development planning for Xiangyin county.Secondly analyzed the driving forces of comprehensive tourism in Xiangyin county,via three angles on economic transforming upgrading,tourism developing upgrading and leisure tourism demands on residents.Using this DSR model to ensure the conditions for tourism developing in Xiangyin county and how it works as a SWOT result for handling the whole situation.Lastly,under the view of comprehensive tourism,theoretically discussed the county tourism developing modules and set up the supporting and safeguarding mechanism in practice in Xiangyin county.